Seems TV shows and clothes catalogs have decided that a bicycle is essential to be hip. Note that they're all wearing "normal" clothes, no lycra here.
This is a summer-long trend, we saw bikes in June, and back in May. I haven't attempted to catalog all that I've seen (there's a bike used in a beer ad on the MassPike) but let's just say there are a lot of bikes in the mainstream media, and only a few of them are lycra-clad sports cyclists. Even "leisurewear" is shown with lace.
Bikes are this season's fashion accessory, that's for sure. At least they're using good looking bikes... can't say the same for the clothes...
ReplyDeleteThere's a new Spanish soap opera (telenovela) coming out 9/20 called Cuidado con el angel, which shows the protagonist riding her bike around town. There are youtube trailers for the show. Her bike looks vintage/commuter style. Yes, I'm hooked on the telenovelas - good way to practice a foreign language.
ReplyDeletei think its interesting that in the first two photos, the models are walking their bikes even though they're both on bike paths. accessory indeed.
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