feel good . do good . look good --- cycling
So it's an inversion of the "uglify your expensive bike so no one will steal it" principle?Or perhaps an attempt at a sting operation or insurance fraud: "My Pinarello got stolen! It was worth $5000! Seriously, look at the picture. It says Pinarello on it and everything!"
Brilliant! I'm now inspired to go scrawl 'BMW' across the front grill of my 1995 Nissan Pickup *S*.
very cool &clever :D
reminds me of the young "tuners" who mod their honda civics and replace the honda badges with acura badges.
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