03 September 2008

More Bikes in Media

Gossip girl bike
Seems TV shows and clothes catalogs have decided that a bicycle is essential to be hip. Note that they're all wearing "normal" clothes, no lycra here.

Bicycle clothes catalog

This is a summer-long trend, we saw bikes in June, and back in May. I haven't attempted to catalog all that I've seen (there's a bike used in a beer ad on the MassPike) but let's just say there are a lot of bikes in the mainstream media, and only a few of them are lycra-clad sports cyclists. Even "leisurewear" is shown with lace.

3 comments:

Krista said...

Bikes are this season's fashion accessory, that's for sure. At least they're using good looking bikes... can't say the same for the clothes...

rcp4 said...

There's a new Spanish soap opera (telenovela) coming out 9/20 called Cuidado con el angel, which shows the protagonist riding her bike around town. There are youtube trailers for the show. Her bike looks vintage/commuter style. Yes, I'm hooked on the telenovelas - good way to practice a foreign language.

Anonymous said...

i think its interesting that in the first two photos, the models are walking their bikes even though they're both on bike paths. accessory indeed.