Lance will shortly be opening a new bike store in Austin called Mellow Johnny's. The goal won't be selling racing bikes, though that would be logical. Rather he's looking to focus on the cultural side of cycling and get more people interested in a cycling-based lifestyle. A fun aspect of his store will be a counter where customers can sip coffee and ask questions as they watch bike mechanics at work. How fun would that be?
Lance said he'd rather encourage rookies to start riding than sell a faster bike to a veteran cyclist. I respect that, yeah Lance!
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